FRESH INGREDIENTS YOU CAN SEE

Each recipe is complete and fully-balanced — formulated by our in-house Board Certified and PhD Veterinary Nutritionists for all life stages, from puppyhood to senior years.

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Beef Rice Recipe

High-quality beef, green beans, apples, beets, and more all pack a hearty punch. Our beef recipe provides dogs the essential nutrients they need for optimum energy and cognitive function support.

Read the Ingredients

Guaranteed Analysis

Beef

A protein powerhouse containing amino acids and nutrients like iron and omega fatty acids for vitality.

Carrots

High in beta-carotene, antioxidants, and anti-inflammatory properties; carrots improve eyesight and boost immunity.

Beets

Rich in essential nutrients, potassium, and anti-inflammatory compounds. Support natural detoxification processes.

Beef Rice Recipe

High-quality beef, green beans, apples, beets, and more all pack a hearty punch. Our beef recipe provides dogs the essential nutrients they need for optimum energy and cognitive function support.

Read the Ingredients

Guaranteed Analysis

Beef

A protein powerhouse containing amino acids and nutrients like iron and omega fatty acids for vitality.

Carrots

High in beta-carotene, antioxidants, and anti-inflammatory properties; carrots improve eyesight and boost immunity.

Beets

Rich in essential nutrients, potassium, and anti-inflammatory compounds. Support natural detoxification processes.

Beef Rice Recipe

High-quality beef, green beans, apples, beets, and more all pack a hearty punch. Our beef recipe provides dogs the essential nutrients they need for optimum energy and cognitive function support.

Read the Ingredients

Guaranteed Analysis

Beef

A protein powerhouse containing amino acids and nutrients like iron and omega fatty acids for vitality.

Carrots

High in beta-carotene, antioxidants, and anti-inflammatory properties; carrots improve eyesight and boost immunity.

Beets

Rich in essential nutrients, potassium, and anti-inflammatory compounds. Support natural detoxification processes.

Why Fresh?

As dog owners, our pet's health is not only our responsibility but a stressor. Minimizing stress and focusing on health and happiness improves both of your lives.

We’re conditioned to trust commercial dog food brands, but they don’t always have our pup's health in mind and tend to take advantage of a loosely regulated industry. Labels use words like ‘premium’ but hold absolutely no value in the pet food and are a marketing tactic to deceive dog owners into buying food filled with preservatives and harmful ingredients. Human-grade dog food is not only humane, but will save you less vet visits as your dog will be eating food filled with nutrition rather than bad ingredients that lead to daily and long term health issues.

70%+

dog owners don’t know what’s in the food they’re feeding their dogs

30%

pet owners experienced barriers to veterinary care. The main one, cost.